You may have heard about friends and family benefiting from CBD and like many people your mind begins to ask questions. When did they first start CBD? Where did they buy it? How much do they take and why do they take it?
As CBD (Cannabidiol) becomes prevalent as a pain and anxiety relief solution for people, the questions almost seem to outnumber the answers. Here at Andy’s Hemp Products, we are dedicated to educating customers about every aspect of this emerging industry.
Our series of blog articles are designed to explain to the consumer the many ways that CBD can help them, the history of the product, the state of the industry and where and how to purchase it with confidence.
This particular blog is our effort to outline a typical journey a person takes along the way to the point in which they are committed to CBD as a part of their personal wellness plan. Of course, some people try CBD and even after adjusting doses and types of product, they are unsatisfied by the results and decide CBD is not for them. This is to be expected and seems to occur with a small minority of customers.
As you can learn in detail in several of our other blogs, CBD is a nuero-modulator that supplements a person’s existing Endocannabinoid system to instill homeostasis (balance) to the body. This results in a sense of calm and pain relief for many people. Some it doesn’t, but most it does.
What is a typical customer’s journey who do wind up using CBD on a regular basis? How do they start and what are the decision points that they encounter along the way?
Let’s begin the discussion using a customer, let’s call her Lois, who has decided that the amount of personal testimonials she has been hearing about the benefits of CBD are beginning to be too frequent to ignore. Like most people, she has some mild arthritis and would certainly like to sleep better.
Lois is familiar with Cannabis in a cursory way but certainly no authority on the topic. She has tried marijuana in the past but it was never her thing. She handles her current pain and mild insomnia with prescription drugs.
Upon first chatting with an Andy’s Hemp Products representative at a local farmer’s market, Lois is cautious. Many a news program has highlighted this fast growing industry and like any new business sector there are opportunists and straight up charlatans. She has no idea how to tell if Andy’s is a legitimate product or if it will help her.
The representative begins by asking Lois if she has tried CBD and she says she has not. She explains that she has heard a lot about it and understands that marijuana legalization is sweeping the country but she has no interest in getting high. She’s interested in relieving her pain and improving her sleep and would really like to reduce the amount of pharmaceuticals she is purchasing and ingesting.
“What is your pain and where are you experiencing it?” the representative asks. Lois explains that her arthritis is in her hands and she has always had a bad back which has limited her ability to exercise.
The representative then takes the time to explain how CBD works with the Endocannabinoid system, helps reduce inflammation of the nervous system and the brain and therefore provides benefits throughout the body.
Lois gets most of this but it still rings a bit too good to be true. She came to buy but certainly doesn’t want to spend too much money on something that she is not sure will work for her. The problem is, quality CBD products are not inexpensive.
She asks to start with a hand cream. She is not ready to ingest CBD and feels as if perhaps the CBD will help with the arthritis in her hands. She purchases the CBD cream, provides the representative with her email and immediately puts it on her hands.
Lois does as the representative says and applies the cream on a regular basis. She finds some relief that she hasn’t experienced in years. The results are something that she notices when she thinks about it. Sort of a underwhelming but consistent result that she immediately appreciates.
Meanwhile, she receives the Ebook and a coupon from Andy’s Hemp Products. Upon reading the Ebook, Lois is able to understand a bit more about what the representative was explaining about CBD and the various ways to use it.
The book explains that tinctures are the most desired method for pain and anxiety relief and they also help with sleep. It is preferred to use the tincture sublingually (under the tongue) then to ingest the CBD into the system so it can get to work throughout the body. It appears that the tinctures may be the solution for her to achieve pain relief in her back and help with sleep.
In the Ebook is where Lois learns more about the Certificates of Analysis that Andy’s Hemp Products provides for all of their products. Third party certification that provides the customer with the assurance the product has the levels and purity of CBD that they advertise. This seems like a good solution to her and helps alleviate her concerns about what she is purchasing.
Lois orders the tincture on the Andy’s Hemp Products website. She utilizes her first time online purchase coupon and receives the product in the mail. Once she has the bottle, she has questions so she reaches out to the representative to discuss the amount of CBD to take and how often.
Upon explanation, Lois decides to take the tincture under the tongue before bed. She also agrees to give it a few days and to take a sufficient amount so she can be sure that she is giving the product the best chance to work for her.
She sleeps deeper, wakes up less often and goes back to sleep quicker. She continues the daily dose regimen and soon finds that her back pain is significantly reduced and she can exercise again. She begins to take it in the morning as well and is impressed with the reduced pain in her back and hands.
Lois likes the effects CBD has on her body and her mind. She is cutting back on the prescription pain products and the sleep aids. Lois decides that CBD has a place in her daily wellness plan and she does not want to run out.
She revisits the Andy’s Hemp Products website and sees that she can choose her favorite tincture using a subscription plan at a reduced price. The convenience of knowing that the product is going to be on her doorstep on a regular basis at a terrific price solves her concerns.
The CBD from Andy’s Hemp Products is of the highest quality and always has competitive prices, so she can rest assured that she is in good hands moving forward and won’t miss another dose of CBD.
Lois is a satisfied customer as a result of her inquiries and a bit of research. She used the product as outlined by the representative and experienced positive results. This is exactly how Andy’s Hemp Products works with hundreds of customers. There is a level of communication and trust that goes into the sale of CBD. The unknowns surrounding the product and the industry are vast but can be overcome through conversation and transparency. Andy’s Hemp Products is committed to engaging in both to insure that each and every customer feels informed and satisfied.
